If the content you produce pushes an agenda, spins a line, favours a sector of society, or has a desired outcome, you are producing public relations copy or propaganda. Real journalism is based on editorial ethics that permeate all we do. So, do you pass the test?
The public interest test
1. Exposing or detecting crime
2. Disclosing significant incompetence or negligence
3. Uncovering information that allows people to make more informed decisions about matters of public importance
4. Protecting the health and safety of the public
5. Preventing the public from being misled
6. Protecting issues of freedom of expression.
Take the test
The author of this piece, David Brewer, is a journalist and media strategy consultant who set up and runs the site Media Helping Media. He delivers media strategy training and consultancy services worldwide and his business details are at Media Ideas International Ltd.
He tweets@helpingmedia.
The public interest test
1. Exposing or detecting crime
2. Disclosing significant incompetence or negligence
3. Uncovering information that allows people to make more informed decisions about matters of public importance
4. Protecting the health and safety of the public
5. Preventing the public from being misled
6. Protecting issues of freedom of expression.
Take the test
 |
| David Brewer Media Helping Media |
The author of this piece, David Brewer, is a journalist and media strategy consultant who set up and runs the site Media Helping Media. He delivers media strategy training and consultancy services worldwide and his business details are at Media Ideas International Ltd.
He tweets@helpingmedia.
Aucun commentaire:
Enregistrer un commentaire